£3 million investment for Newry Omniplex

February 11, 2013

Having already invested £1 million in digital technology at Newry Omniplex in 2012, Omniplex Cinemas are keen to bring the latest in comfort and leisure to enhance the entertainment experience in Newry as they announce a further huge investment of £3million to refurbish the cinema at The Quays Shopping & Leisure Centre, Newry.

Work will commence in the coming weeks to increase the 9 cinema multiplex to a 10 screen cinema with each auditorium offering stadium style seating including new, luxurious, adjustable leather seats, providing ample leg room where patrons will be able to relax in a first class environment to watch the latest blockbuster movies.

The refurbishment will also include the replacement of screens, carpets and curtains as well as the remodelling of the Front of House area.

Newry Omniplex will become only the second cinema in Northern Ireland, to introduce OMNIPLEX MAXX, a new large screen format to Screen 8.  The existing screen will be replaced with a much larger screen that will revolutionise the cinema experience.  The new larger screen will extend from floor to ceiling and wall-to-wall, with the projected image filling this entire area so that the audience will feel completely immersed in the action of the movie.

Work will be carried out gradually so as to ensure minimal disruption to customers.

Paul Anderson, Managing Director of Omniplex Cinemas Group commented,

“The cinema industry is going through a major change with people now preferring to visit the most modern of cinemas, showing all the latest films, flexible show times and integrated state of the art technology that are conveniently located with parking and for that reason we are delighted to be investing a further £3m on the refurbishment and upgrade of Newry Omniplex.

This investment is an indication of our confidence in Newry as a city and a growing hub of activity.  We are delighted to be able to work together with Parker Green International and The Quays to offer the very best in cinema entertainment”

This most recent advancement in cinema entertainment is only possible because of Omniplex’s huge investment to become fully digital last year, upgrading facilities to the most sophisticated digital motion-picture projection and audio systems in the world.  This digital upgrade facilitates the latest 3D blockbuster movies, live operas, international ballets and hopefully, in the future, screenings of major international sporting events.

Eddie Cull, Retail Director at Parker Green International, also heralded the soon to be announced expansion of his company’s retail fashion offer featuring some of Europe’s top brands, and said the further investment by Omniplex will no doubt help to secure The Quay’s position as “the premier family retail and leisure destination in the region, for many years to come.”