“#NoMakeUpSelfie” campaign raises millions for cancer charities

March 24, 2014

An independent  “no makeup selfie” for cancer campaign which began last week has sparked a huge outpouring of donations to cancer charities throughout  Northern Ireland, the UK and Ireland.

An amazing £1 million  was raised for Cancer Research UK within the first 24 hours of the posting of the first bare-faced selfie last Monday and cancer charities in the UK revealed last Friday that an additional £3m had been raised since then.

The charity revealed that it did not initiate the “selfie” campaign but said “we love that people want to get involved!”

Carolan Davidge, director of communications at Cancer Research UK said: “The #nomakeupselfie Twitter trend isn’t something Cancer Research UK started – but it’s been fantastic to see so many people getting involved to help raise awareness of cancer amongst their friends and family.

“If people would like to choose to support our work to beat cancer sooner, they can visit”

As the trend went viral, the Irish Cancer Society also reported one of its biggest ever surges in donations with almost 500,00 euro raised in 48hrs over last Wednesday and Thursday.

A spokesperson for the Irish Cancer Society said: “The #NoMakeUpSelfie craze sweeping social media has grown spontaneously as a viral movement and is not directly related to the Irish Cancer Society.

“We are however, very grateful for any donations from the general public, including those coming from this source, as we rely on these donations to deliver our vital services, including our free night nursing service, our volunteer driving service Care to Drive, our free cancer information services and to fund cancer research.”

The viral trend has seen thousands of women post their naked faces alongside a pledge to donate to the charity or a text message receipt to show they have already donated.  The momentum continues as friends are then nominated to get behind the campaign and follow suit.

Many have used their bare-faced selfie to remember a loved-one lost to cancer, whilst other brave ladies who have battled the disease have been proudly showing their masectomy and surgical scars in their selfies.  Celebrities and TV stars have also got on board uploading their lesser seen fresh-faced selfies to help the campaign.

Men too have hopped on the bandwagon, many posing in full make-up and wigs in their own versions of the cancer awareness selfie.

Whilst the campaign has been all about cancer awareness and fundraising, many people have chosen to donate to affiliated local charities.

One local man intends to go one step further by to do just that by dressing as a woman for a night in Hanratty’s Bar in Crossmaglen, as long as he raises a minimum of £100 in donations for Southern Area Hospice.

Having already enlisted his brother Gerard for the challenge, James Murray hopes to encourage more of his fellow Crossmaglen menfolk to take up the gauntlet and don their stilettos and lipstick with him in the coming weeks in a bid to raise much needed funds for the very worthy cause.  James, Gerard and, hopefully, many more local men will be fundraising in full female regalia in Hanratty’s on Saturday 12th April.

Any man brave enough to join him in his challenge can contact James via his Facebook page.

It would seem that the momentum of the “no make-up selfie” is set to continue, while also generating a host of fundraising ideas which will go a long way to helping cancer charities everywhere continue their vital work in the fight against cancer.