Gregory’s scores a first with EMO

February 16, 2010

Gregory’s Service Station in Bessbrook is one of the first Emo-branded sites to be launched in Northern Ireland.

The owner of the family-run station on the Camlough Road, Andrew Gregory, says:  “Emo has made tremendous progress and is now one of Northern Ireland’s leading oil companies. We are now delighted to have its name associated with our business.

“We have appreciated great customer loyalty since my father, Dan, founded the business in 1968 and we look forward to serving the community for many years to come.

“We are particularly glad that Emo is now the authorised distributor for Castrol, a global name in the lubricants business, and we are very happy to be stocking Castrol products.”

Gregorys Service Station is on one of the busiest B-class roads in Northern Ireland, with 50,000 vehicles a day travelling along it. The complex also includes a large Vivo convenience store.

Andrew’s brother Simon is a partner in the business and another brother, Daniel, is the owner of the adjoining Dan Gregory’s bar and off-sales.

A move into the filling station business for the first time was a natural progression for Emo when it acquired the supply contracts for the ConocoPhilips JET-branded forecourts in Northern Ireland just over a year ago.

Barry Funston, Emo sales and marketing director, says: “Emo is celebrating its 21st birthday at a time when it is consolidating its position as a key player in the Northern Ireland energy market.

“On the filling station side, we are delighted that Gregorys, a long-established and highly-respected family business, is one of the first sites to go Emo.

“The rebranded Gregory’s site looks really impressive and i’m sure that the new look will be appreciated by the many customers.

“We now look forward to unveiling several more Emo-branded filling stations throughout Northern Ireland in 2010.

“We have put together an exciting retail package that will have great appeal to filling station owners wanting to stand out from the crowd.

“Overall, we are very much part of the community…a strong local brand with local staff and a local sales office.”

Emo’s progress was highlighted when four of the most successful oil companies here – Cawoods Oil, Emo Oil, Fuel Services and Kane Fuels – united under the Emo brand last year.

The company has its own terminal at Airport Road West in Belfast and has depots in Belfast, Coleraine and Newcastle.

Its distribution network extends throughout Northern Ireland and was boosted when three established local firms – Alderdice Fuels of Dromore, Co Down, Buchanan Fuels of Omagh and Donaldson Fuels of Cookstown – were appointed distributors.

Other well-established distributors are Lisburn Fuels, SAFE Fuels of Keady, Toner Fuel Oils of Kilrea, and Tyrone Fuels of Caledon.