Southern Area Hospice TV ad campaign airs for first time
A television advertising campaign detailing the services of Southern Area Hospice in Newry was broadcast for the first time last week.
The advertisement, which was sponsored by Gordons Chemists and filmed by Dara McCoy of DMC events, was first aired during the ad breaks of ‘I’m a Celebrity, Get Me Out Of Here’ on UTV on Sunday last (19th November) and was shown throughout the week.
The television media campaign highlights the services and support available to patients and families in Hospice care and marks the realisation of a long held aspiration of Southern Area Hospice Services to run this type of campaign. Local Hospice nursing staff and volunteers appeared in the advert, which it is hoped will garner increased financial support for the much-loved hospice service.
Speaking at the launch of the ad campaign, Public Relations and Events Officer at Southern Area Hospice, Grainne Mulgrew said,
“We are extremely grateful to receive this sponsorship from Gordons Chemists and are excited to have the opportunity to run this new media campaign, which in turn will help us to increase awareness of Hospice services and increase financial support. I would like to take this opportunity to thank Gordons Chemists for their generous sponsorship and ongoing support in the community”.
Robert Gordon, Managing Director of Gordons Chemists expressed his pleasure at supporting such a “wonderful organisation” in assisting them with their first ever TV advertising campaign. “Hospice services are vitally important to our local community and we are honoured to be able to help in any way we can,” he added.
Gordons Chemists have also supported the facilitation of health and beauty therapy workshops and treatments in the Hospice Dungannon Resource Centre and the Day Hospice in Newry, with Pharmacy Managers and their teams offering help and advice to patients through a range of talks from suppliers including Clarins Fragrance Group.
Commercial Training Manager for the Clarins Fragrance Group, Catriona Rafferty, recently provided a session on Thierry Mugler and their range of products for patients at the Newry Hospice, where patients were treated to hand massages using their favourite scents and took part in a perfumery workshop. All patients also received a generous goody bag from Clarins to enjoy.
Zara Thompson, Cosmetic and Fragrance Area Manager at Gordons Chemists said “We are delighted to take the opportunity to give something back to the local community by supporting such worthy cause as the Southern Area Hospice. By hosting fragrance pamper mornings including Clarins, La Roche-Posay, Vichy and Thierry Mugler demo events, it is our sincere hope that in some small way we can make a difference in people’s lives”.